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In the past, women produced the textiles either for home consumption or to trade with others. Today, this has changed as most textiles are not being produced at home. ] modern and are valued more than traditional goods, including the sarong, which retain a lingering association with colonialism. Now, sarongs are used only for rituals and ceremonial occasions, whereas western clothes are worn to church or government offices. Civil servants working in urban areas are more likely than peasants to make the distinction between western and traditional clothes. Following Indonesia's independence from the Dutch in the 1940s, people increasingly started buying factory-made shirts and sarongs.
PR practitioners must provide effective communication among all platforms, in order to engage the fashion public in an industry socially connected via online shopping. Today, technology plays a sizable role in society, and technological influences are correspondingly increasing within the realm of fashion. Wearable technology has become incorporated; for example, clothing constructed with solar panels that charge devices and smart fabrics that enhance wearer comfort by changing color or texture based on environmental changes. 3D printing technology has influenced designers such as Iris van Herpen and Kimberly Ovitz. As the technology evolves, 3D printers will become more accessible to designers and eventually, consumers — these could potentially reshape design and production in the fashion industry entirely. A fashion trend signifies a specific look or expression that is spread across a population at a specific time and place.
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